Overview

Travel is no longer just about the destination, it's an experience documented through packing videos, playlists, coffee stops, and destination photos. This conceptual collaboration between Rhode and BÉIS reimagines summer travel by combining Rhode's effortless approach to beauty with BÉIS's thoughtful product design. Inspired by the idea that less is more, the campaign celebrates carefully chosen essentials, natural beauty, and intentional travel. The campaign creates an experience that feels effortless, elevated, and true to both brands through a limited-edition collaboration and interactive pop-ups.

Product

Instagram feed

Instagram Feed

The campaign unfolds over three phases:

1. Tease - Hints of the collaboration through travel-inspired imagery.

2. Reveal - Introducing the BÉIS × Rhode collaboration.

3. Experience - Encouraging customers to share their own road trips through UGC.

Popup event

Popup Experience

Visitors step into a minimalist luggage themed pop-up where they can customize an exclusive Rhode luggage tag with monograms, charms, and travel-themed accessories. The space is designed to encourage personalization and social sharing while giving every visitor a personalized keepsake from the campaign.