_ projects

/

Camping Tools

Mobile Travel App

A mobile-first experience for planning, collaboration, and sharing memories.

Overview

Travelers want a way to plan, capture, and share memories in the moment, not just after a trip ends.

I helped bring Camping Tools’ web experience into a mobile experience, adapting existing workflows and adding new features to support travelers throughout their journey.

Problem

Users had no way to plan, share, or capture experiences as they happened, creating a gap between the journey itself and the memories they created.

Goal

Expand the existing web product into a mobile experience that supports the full travel journey, from planning and collaboration to capturing and sharing memories.

Design

Trip Centered Experience

  • Create trips with key details like locations, dates, and descriptions

  • Organize plans, memories, and activities within each trip

  • Create a shared space for multiple travelers to contribute

Creating detailed memories along the way

  • Attach memories to locations and itinerary stops

  • Add context through tags, dates, and descriptions

  • Control visibility across private, group, and community sharing

Collaboration with family and friends

  • Build shared itineraries with stops and dates

  • Create shared packing lists

  • Allow travelers to contribute and update trip details

Creating a community of travelers

  • Share memories with trip members

  • Interact through likes and comments

  • Publish selected moments to the broader community

  • Join groups near you

Takeaways

What I Learned from Camping Tools

  • Collaboration adds complexity - Designing shared trips introduced new challenges around ownership, contributions, and permissions. Creating clear rules for how users interact helped make collaboration feel natural.

  • A strong foundation enables scalability - Centering the experience around trips created a flexible structure that allowed new features to fit naturally as the product continued to grow.

Project details

Client

Camping Tools

Timeline

6 months

Industry

Travel

Deliverable

iOS App

Team Members

Kerry Esmon

Comment

Madison

Some information in this case study has been anonymized. This case study reflects my perspective and not necessarily those of the client.