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Camping Tools

Mobile Travel App

A mobile-first experience for planning, collaboration, and sharing memories.

Overview

Travelers want a way to plan, capture, and share memories in the moment, not just after a trip ends.

I helped bring Camping Tools’ web experience into a mobile experience, adapting existing workflows and adding new features to support travelers throughout their journey.

Problem

Users had no way to plan, share, or capture experiences as they happened, creating a gap between the journey itself and the memories they created.

Goal

Expand the existing web product into a mobile experience that supports the full travel journey, from planning and collaboration to capturing and sharing memories.

Design

Trip Centered Experience

  • Create trips with key details like locations, dates, and descriptions

  • Organize plans, memories, and activities within each trip

  • Create a shared space for multiple travelers to contribute

Creating detailed memories along the way

  • Attach memories to locations and itinerary stops

  • Add context through tags, dates, and descriptions

  • Control visibility across private, group, and community sharing

Collaboration with family and friends

  • Build shared itineraries with stops and dates

  • Create shared packing lists

  • Allow travelers to contribute and update trip details

Creating a community of travelers

  • Share memories with trip members

  • Interact through likes and comments

  • Publish selected moments to the broader community

  • Join groups near you

Takeaways

What I Learned from Camping Tools

  • Collaboration adds complexity - Designing shared trips introduced new challenges around ownership, contributions, and permissions. Creating clear rules for how users interact helped make collaboration feel natural.

  • A strong foundation enables scalability - Centering the experience around trips created a flexible structure that allowed new features to fit naturally as the product continued to grow.

Project details

Client

Camping Tools

Timeline

6 months

Industry

Travel

Deliverable

iOS App

Team Members

Kerry Esmon

Comment

Madison

Some information has been anonymized. This case study reflects my perspective and not necessarily the client's.